Contology offers dealerships visibility into marketing campaigns, website traffic, social content calendars, reputation and more. It keeps you abreast of performance metrics with accurate and regular reporting, and it allows you to monitor and manage the execution of your campaigns.

However, your job isn’t done when an ad runs, a website goes live or a blog post is published; it’s just beginning. It’s critical that you constantly collect and analyze data to ensure you’re getting the most from your dollars. Importantly, Contology integrates with your DMS, providing instant access to new and used vehicle sales data. It even allows for the exporting of that data for remarketing initiatives.

Additionally, Contology helps ensure marketing benchmarks are being met by giving you in-depth reporting on everything from email to pay-per-click campaigns. Ultimately, it allows dealerships to harness the power of their data, from lead to lot, and boost sales in the process.